VivaTech 2026
PwC at VivaTech 2026: from innovation to sustainable impact
Join us at booth 2D36, Hall 7, from 17 to 20 June 2026.
Making AI a true competitive edge
For VivaTech’s 10th anniversary, we're offering a program to turn innovation into actionable decisions. Today, 20% of companies capture 74% of AI's economic benefits. It's not about technology—it's about turning innovation into measurable business value.
Organisations pulling ahead don't treat AI as a separate topic: they embed it into their growth strategy, linking business, technology, and operations to activate impactful use cases, and rely on strong ecosystems to speed up their transformation.
At PwC, we've crafted our presence to help you ground these challenges in reality: test your tech choices, measure their impact, and prioritise effectively.
Scaling with confidence
Creating sustainable value means building strong foundations and executing with discipline. This involves robust data architectures, effective governance, trust and sovereignty, and the ability to swiftly adapt operating models and work methods.
The challenge: industrialise what works, automate key processes wisely, and integrate emerging technologies into a coherent, well-managed path.
Experimenting to make better decisions
Through immersive formats, thematic journeys, and direct exchanges with our teams and ecosystem, you can test your challenges against real cases, concrete demonstrations, and operational feedback.
Identify what truly works, what can be scaled, and what should be stopped to focus your investments where they generate value.
A space to move from innovation to results
At our booth, discover solution and AI agent demonstrations, immersive experiences, discussions with our experts, clients, startups, and partners, as well as key moments to spark new opportunities.
At PwC, VivaTech becomes a space where encounters, decisions, and experimentation come together to turn innovation into results.
Two challenges: startups and students
VivaTech gathers startups globally to shape a sustainable future. In this context, the PwC x VivaTech Startup Challenge was created. Announcing the winners has become a key event moment. The three winning startups will be showcased at our stand to present their innovative solutions.
We also invite students to design innovative solutions. This year, they will focus on enhancing organisations’ operational capabilities.
As every year at VivaTech, we welcome students to our stand to discuss major technology trends, our professions, and career opportunities in tech at PwC. Meet our Talent Acquisition Specialists and team members present throughout the event.
VivaTech: a major event dedicated to technology, innovation, and startups
What is VivaTech?
VivaTech, or Viva Technology, is one of the world’s largest events dedicated to innovation and startups. It brings together visitors, startups, exhibitors, and speakers from around the globe to explore the latest technology trends, foster partnerships, and launch new initiatives.
Each year, attendees discover numerous expert conferences, demonstrations of the latest technologies, and presentations of promising startups.
We've been a partner of the event since 2023. We highlight innovation across areas such as responsible, performance-driven AI, technology-enabled sustainability, security, and the strategic use of data.
Contact us
Associée responsable de l'innovation et de l'impact, PwC France et Maghreb
