This whitepaper is designed to guide retailers ready to embark on this essential journey, helping them overcome challenges and achieve a successful transformation.
On the technical side, the retail ecosystem is also experiencing notable shifts. Traditional monolithic e-Commerce platforms, once the norm, are evolving under the influence of newcomers offering new options based on a composable architecture that prioritizes flexibility, modularity, and scalability.
The imperative is clear: Retailers must adopt modern commerce to achieve the agility and speed to market required for success in today's competitive landscape.
However, this transformative journey is not without challenges and has elicited mixed feelings from the market. Retailers must address numerous obstacles to execute a fit-for-purpose transformation by designing:
- A balanced architecture between innovation and respect of business needs
- Selecting the appropriate technology regarding your transformation ambitions
- Evolving their operating models of teams & components
- And managing complex platforms that can incur hidden costs.
Despite these challenges, businesses that have successfully navigated this change often report a positive return on investment, with operational savings and increased revenue from accelerated innovation and improved customer experiences.
The end of maintenance of our Monolithic e-Commerce solution was the catalyst behind the activation of our composable transformation plan. We seized it as an opportunity to redefine our Digital strategy, challenge the existing services and challenge our current operating model.
Unlocking the future of Retail with Modern Commerce
Key drivers
Organizations should consider Modern Commerce practices when meeting one of these drivers :
- Improving Time-to-Market
Companies must swiftly adapt to changes and customer expectations. Retail and luxury brands aim to expand through new markets and sales channels. Modern platforms enable seamless changes, maintaining a competitive edge. - Supporting Omnichannel Strategy
Businesses must seamlessly integrate new technologies to deliver innovative omnichannel experiences. Modern commerce enables plug-and-play solutions, ensuring smooth integration and meeting dynamic customer demands efficiently. - Replying to Technological Imperatives
Current platforms struggle with complex IS ecosystems, technical depth, and maintenance constraints. Modern commerce simplifies IS management by modularizing systems, reducing reliance on outdated monoliths.
Struggling with a monolithic system has highlighted the need for a shift towards a headless architecture to provide new services and enhance customer experience.
Key lessons
Learn about the 10 main challenges of Modern Commerce transformation. Our study highlights them around 3 key moments:
Wondering what part of the Modern commerce is only a trend… We are not aiming for a revolution; we believe in continuous improvement, based on standard practices & best of breed solutions
Unlocking the future of Retail with Modern Commerce
Methodology
This guide provides recommendations based on clients’ experience and lead vendors on the market.
Our Modern Commerce approach is focused on Retail digital enrichment, e-Commerce teams’ efficiency and strong partnership with solution providers. We intend to leverage on their innovations and new technology and architecture patterns.
Either to start your transformation or correct its trajectory, we created a playbook, based on early adopters' experiences, to help you make the right decisions and realize the optimal value of Modern Commerce.
- We gathered our hands-on experience on Modern Commerce transformations in an enlightening and holistic vision.
- We collected experiences and testimonies from key roles within major Retail & Luxury, including a Head of Transformation, Head of e-Commerce, Head of Digital & a Director of Transformation Office.
- We collected verbatims and testimonies from commerce software providers to deepen the expertise, including commercetools, Salesforce, VTEX & Shopify.
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