The rise of the urban middle class consumer is a trend present in many emerging markets, offering opportunities for hotels, theme parks and leisure shoppers.
Disposible incomes are increasing, aspirations are westernizing and shiny new credit cards are buying a plethora of products and services. To enhance our understanding of the future consumption hot spots, PwC has developed a city wealth quantitative model. This article analyses what the new economic dynamism means for leisure and hotel markets.
October 2008 - 8 pages – En anglais