Mobile advertising: What do consumers want?

Février 2014

The new digital ecosystem reality: Mobile advertising strategies for increased success

The New Digital Ecosystem Reality is a series providing PwC’s perspectives relative to the trends and challenges that businesses should consider to remain competitive. PwC has identified nine key technological, economic, and political trends for CEOs to consider.

In this article, we look at the world of mobile advertising, which is affected by five of the nine major trends: disruptive innovation, managing cost and complexity, convergence, social media, and the explosion of data.

Février 2014 – 10 pages – En anglais